Ducati launched a 60,000km European endurance initiative to mark the extended service interval of the Multistrada V4 engine. Spanning six countries, five riders per region were selected to collectively complete 60,000 kilometres, demonstrating the reliability and engineering capability of the V4 platform.

I was selected directly by the Ducati UK team to lead the opening leg of the UK campaign. Collecting the motorcycle from Ducati Bournemouth, I covered a significant portion of the southwest of England, including Cheddar Gorge and Dartmoor, before continuing north through Shropshire and delivering the bike to Ducati Cardiff.

The project required detailed planning, from route design and location scouting to creative direction and content production. The final photography was delivered in collaboration with Ducati’s digital team, forming part of the wider European campaign rollout.